![]() The first half of the serving is delicious, but the flavors are so intense it's hard to finish a whole plate. Sweet-potato pancakes ($7.50) taste like fall, and come topped with homemade caramel, pecans and ginger butter. Whipped mascarpone and fresh strawberries make this breakfast feel like dessert. Some bites, especially from around the edge, will give you a sweet-salty surprise in the form of crunchy malt. Strawberry malted pancakes ($7.50) taste like a milkshake. Sweet and spicy (but not hot) is a great combination. Then a drizzle of vanilla-creme anglaise soothes the spice. The bits of pineapple in the batter soak up cinnamon, amping up the flavor. There's a lot going on with these babies. The pineapple upside down pancakes ($7.50) were a close second. Balanced and rich, this was the best thing I ate here. Chunks of lox (cured salmon) mixed with cream cheese are served over toasted rye bread and topped with a poached egg, cream-cheese hollandaise and sun-dried tomato and caper relish. The ham version was good but the Benny Goodman ($11.50) was even better. I guess Socrates' musing doesn't apply to shredded potatoes. The hash browns come with most items, though never with sufficient seasoning. Coupled with the runny egg yolk, the sauce made each bite luscious.Ī stylish silo-shaped stack of hash browns came with the eggs. The smoked Cheddar hollandaise didn't break or get thick when cooled. The Ham Benedict III ($10.50) is a version of the traditional, with an exceptionally poached egg and shaved ham sitting on top of an English muffin. You're charged for the more expensive Benedict, which is a maximum swing of $1.50 ($10.50-$12). Ask your server, and you can mix-and-match two. But you don't have to order just one per plate. ![]() Under the "Art of the Hollandaise" section of the menu, there are six varieties. It's much more difficult to make it well, as it is at Snooze. It's easy to do an OK hollandaise, one of the five French mother sauces. Overall, quite satisfying.Ī touchstone of a decent breakfast restaurant is eggs Benedict. By the end of the year, it will add locations in Gilbert's Heritage District and in Tempe, next to Postino Winecafe at the Art Annex Building at Arizona State University. The twist here is that Snooze is a full-service dining experience rather than order-at-the-counter.ĭenver-based Snooze opened in Phoenix in November. ![]() That's one of the driving forces behind such quick-service spots as Chipotle, Five Guys Burgers and Fries and Potbelly Sandwich Shop. Although restaurant visits for both lunch and dinner fell last year, breakfast saw a 3 percent increase, according to the research firm NPD Group.Īnd it's no secret that diners are attracted to made-for-me meals. Eatery in Phoenixīreakfast is gaining traction among American diners. No, Snooze works for two reasons: It serves breakfast and it lets you customize to your heart's content. And it's not the music, which gave me flashbacks to watching MTV in the late '90s: Boyz II Men, Britney Spears, Backstreet Boys, 'N Sync and Spice Girls. So what's the mass appeal of Snooze? It's not like people around the Shops at Town & Country have limited dining options. We gave a name and cellphone number for the restaurant to text us at when the table was ready. Standing around for an hour and a half is reserved for rides at Disneyland and miserable experiences at the DMV.Īfter a quick survey of the full dining room, where many of the guests were already eating, I guessed the wait was more like 30 minutes. On a recent Sunday, a host estimated a 90-minute wait. That's because a majority of its customers endure long waits before claiming a seat at one of the "Jetsons"-like tables. Socrates said the best seasoning for food is hunger.įollowing that philosophy, the kitchen at Snooze, an A.M. ![]()
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